The ideal candidate would be responsible for helping maintain a brand by working on content marketing campaigns. Their duties include performing market research, strategizing other marketing professionals and creating content to aid in the success of marketing campaigns.
KRA:
- Research industry trends and related topics
- Writing clear marketing copy to promote our products/services
- Preparing well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements
- Proven work experience as a Content Writer
- Fluent English (speaking & writing) mandatory
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- PowerPoint skills required
Perks and Benefits:
SALARY: 4-10LPA
(Also our bracket is open for the deserving candidates, decent hikes will be provided on Current/ Last CTC or as per experience or industry standards)